2012年10月16日 星期二

以客戶需求為依規的設計

最近著墨比較多的在於網頁的使用設計,這是個有趣的課題,在蘋果的iPhone紅遍全球之後,就越來越多人開始重視設計對於使用者的影響。

很多人現在都知道,設計要以客戶需求為依規,但光是這樣其實距離應有的目標仍有一大段距離,因為無論傾聽客戶的聲音,或者聽取客戶的需求,其實都未必能夠真正掌握到什麼樣的設計與使用方式才是真正好用的。

反之,還很有可能會被客戶的意見給誤導,誤認為客戶講的東西就是結果,而忽略了探視客戶最終的需求,未必是嘴巴所講出來的問題。

最近遇到了幾個有趣的問題:

1.過度設計

設計為了美觀,而花太多時間去設計漂亮的版面與框架,但過重的色彩與強烈的視覺效果反而分散了客戶的注意力。有時候很簡單清爽的設計,可以讓客戶很清楚這個區塊的目的與內容,而過度設計的框格反而會讓客戶不自覺的去忽略那複雜的區塊,反而弄巧成拙。

2.以為很多功能到處擺放是給客戶方便

為了讓客戶方便,而把很多不直接的功能環繞在四周,反而讓主軸逐漸失焦,原本該凸顯的內容被四周一堆功能給影響,反而讓動線與客戶思考的決策變的複雜,點選思維變的不是直線而是交錯。

3.難以跳脫的既有思維

大破大立是困難的,很多架構與內容要重新思考建構並不容易,但真的很容易被既有的框架給限制,譬如原本就有的功能與流程,就不太敢去隨意更動,有些想出來的新點子,就必須要依附在不能變更的架構下,被迫做比較不方便的調整。


有很多我們看到跟聽到的是一個樣子,但仔細去思考,真正重要的環節可能不像表面所見。

這雖然與投資無關,但很多經驗是如雪片般累積交錯,很難去預想什麼時候會派的上用場,但當需要的時候,它就會出現。

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